Custom research and advisory for businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

  • AI Research

    Debra partners with businesses for qualitative and quantitative research about AI marketing topics, containing provocative viewpoints grounded in the real world of digital marketing.

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    Expert Consulting

    Book Debra for expert consultations on AI marketing, AI advertising, AI search and AI consumer behavior.

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    Speaking and Media Interviews

    Debra is a provocative speaker focusing on AI marketing, AI advertising and AI consumer behavior. Journalists regularly interview Debra on AI business topics.

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Meet Debra Aho Williamson.

Analyst. Speaker. Market mover.

Debra Aho Williamson is a dynamic AI analyst and AI marketing influencer, recognized for her visionary contributions to the digital marketing landscape.

Debra’s superpower is identifying significant shifts in consumer behavior that lead to tectonic changes in marketing strategy. At Sonata Insights, she uses this superpower to offer white papers, expert guidance and professional speaking appearances focusing on AI marketing, AI advertising, AI search and AI consumer behavior, all featuring her signature blend of innovative expertise, strategic foresight and trustworthy analysis.

Before founding Sonata Insights, Debra was a principal analyst at EMARKETER, where she became one of the first analysts in the world to pinpoint the social media trend. She produced her inaugural research on the topic in 2006, and she developed one of the earliest forecasts for social media ad revenues and Facebook ad revenues. Her landmark body of work—amounting to more than 120 full-length reports—enabled the advertising industry to see the power and potential of social media and helped make platforms such as Facebook, Instagram and TikTok integral to the marketing mix.

Debra brings this same level of rigor, focus and innovation to her work as a researcher, speaker and advisor about marketing and AI.

Debra’s opinions and research have been featured in thousands of news articles, and she has made more than 45 TV appearances, including on NBC, BBC, Bloomberg Television and CNBC.

PHILOSOPHY AND APPROACH

A sonata is a musical composition for a solo instrument, often with piano accompaniment.

Debra may be the only tech analyst who has a degree in oboe performance. In a sonata, the two instruments must interweave melodies and share the same emotion, musicality and expression.

Debra approaches her client projects in the same way:

  • Deep collaboration

  • Active listening

  • Close partnership

Listen to Debra’s favorite oboe sonata, performed by her oboe professor Ray Still.

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Let’s work together.

Tell me about your need or your project and I’ll get back to you ASAP.