Research at the intersection of social media and AI.
Sonata Insights is a custom research and advisory service from Debra Aho Williamson, an internationally recognized expert in digital marketing and social media. Debra’s super power is identifying significant shifts in consumer behavior that lead to tectonic changes in marketing strategy. At eMarketer, she analyzed the rise of social media through more than 120 research reports, one of the largest bodies of research on social media in the world. As an editor at The Industry Standard and Ad Age, she was an early voice on the impact of the internet economy and online marketing.
Debra works with clients across the marketing, media, adtech and investor sectors that want to bust myths, break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior, and the continuing impact of social media on marketing strategies.
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Stay Ahead of the Curve
Debra’s white papers and reports, featuring qualitative and quantitative research, offer provocative viewpoints grounded in the real world of marketing.
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Educate Teams
Debra provides executive briefings on the latest social media and AI trends, via in-person presentations, webinars and podcasts.
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Lead the Conversation
Debra regularly appears on network TV and has been quoted thousands of times in the media. Her extensive public presence drives awareness and credibility for her research.
Analyst. Trailblazer. Market mover.
Debra Aho Williamson is a dynamic analyst and market influencer, recognized for her visionary contributions to the digital marketing landscape.
At EMARKETER, Debra was one of the first analysts in the world to pinpoint the social media trend. She produced her first research report on the topic in 2006, and she developed one of the earliest forecasts for social network advertising revenues and Facebook ad revenues. Her landmark research—amounting to more than 120 full-length reports—enabled the advertising industry to see the power and potential of social media and helped make platforms such as Facebook and Instagram integral to the marketing mix.
Debra’s opinions and research have been featured in thousands of news articles, and she has made more than 45 TV appearances, including on NBC, BBC, Bloomberg Television and CNBC.
ABOUT DEBRA AHO WILLIAMSON
PHILOSOPHY AND APPROACH
A sonata is a musical composition for a solo instrument, often with piano accompaniment.
Debra may be the only tech analyst who has a degree in oboe performance. In a sonata, the two instruments must interweave melodies and share the same emotion, musicality and expression.
Debra approaches her client projects in the same way:
Deep collaboration
Active listening
Close partnership
Listen to Debra’s favorite oboe sonata, performed by her oboe professor Ray Still.
Let’s work together.
Tell me about your need or your project and I’ll get back to you ASAP.