Custom research, speaking and advisory, focusing on AI marketing, AI search and AI consumer behavior

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I provide custom research and advisory services to businesses that want to lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

I believe it’s critical for marketers, media and investors to understand how consumer tech behaviors evolve over time. If social media disrupted a few marketing plans, then the impact of AI will be exponential.

I have a beginner's mind. I start my research and advising process with curiosity:

  • What's changing?

  • What should marketers, media or investors know?

  • What do consumers think or believe?

Then, I work closely with my clients to uncover the insights and data that will bust myths and inspire new ways of thinking about the role of AI in consumer journeys and buyer journeys.

My research and advisory clients have two main goals:

1) They want to deliver authoritative research and position themselves as a thought leader and expert on the evolution of AI in marketing.

2) They want expert advice and education about AI and consumer behavior, so they can stay ahead of their peers and set digital marketing and digital advertising priorities.

A photo of Debra Aho Wiliamson, founder and chief analyst, Sonata Insights

Debra Aho Williamson

Founder and Chief Analyst, Sonata Insights

SONATA INSIGHTS SERVICES

Custom AI Research

I have experience in a range of market research techniques including survey research (consumer and B2B), qualitative interviews, secondary research and data analysis. I work with my clients to develop proprietary data and insights that bring data-driven AI marketing stories to life.

I produce white papers and other research-driven content that can be used for content marketing, sales training, executive education and other purposes.

  • Discovery: What are your research goals? Do you have a topic in mind?

    Research idea: We’ll explore various ways to conduct the research.

    Conduct research: Together, we’ll design a survey, qual interview guide or custom data pulls. Then, we’ll run the study using either your survey platform, or I can bring my own.

    Analyze: I’ll analyze the results, draft charts and graphics and produce an outline.

    Writing: I’ll write the full paper, working with client-side collaborators as needed. I will also perform a full proofing/editing review.

    Design: You can use your own design resource or I will tap my network to find the perfect partner.

    Publish and promote: Once we publish the research, I will use my network and media contacts to extend the awareness of our work.

Expert AI Advisory

My personalized AI education sessions and custom presentations about AI consumer behavior help my clients to make the most of the changing dynamics of consumer search behavior, consumer AI behavior and the impact on AI marketing and AI advertising strategies.

I also provide expert network style consultations about AI marketing and AI consumer behavior to investment banks, venture capital (VC) firms and other financial services firms that need 1:1 consultations about AI trends.

  • Discovery: We’ll explore what your audience needs to know about AI marketing or AI consumer behavior.

    Format: I’ll write a custom presentation just for you or work with you to adjust an existing presentation.

    Sit back and relax!: I’ll share an insightful, thought-provoking presentation and I will promote our work together via social media, content marketing and other marketing venues.

AI Speaker

I am a frequent speaker at AI events, digital marketing events and AI advertising events, including Shoptalk, American Marketing Association, AI Marketers Guild and Coalition for Innovative Media Measurement.

Book me to speak or moderate a panel at your Cannes Lions Advertising Festival event!

  • Discovery: First, we’ll explore what you, your teams or your clients need to know about AI marketing or AI consumer behavior.

    Format: Together we’ll create the best format for our advisory session, such as a presentation, Q&A, or 1:1 consultation.

    Sit back and relax!: I’ll share an insightful, thought-provoking presentation or 1:1 consulting session, and then, if you’d like, we can promote our work together via social media, articles or other types of content.

Sonata Insights Clients and Partners

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CONNECT WITH SONATA INSIGHTS

Consumer behavior is changing, and that means marketing must evolve in the AI era. Work with Sonata Insights to lead industry conversations and get smarter about AI marketing.