Puma’s new AI ad - made with AI agents - is a big leap forward for the advertising creative process. But will consumers react well to ads made with AI? My research with IAB says maybe not.

51% of publishers are concerned about traffic erosion from AI platforms. But 31% are seeing more traffic from the LLMs.

That's just one of the many findings from my new research in partnership with Brian Morrissey's The Rebooting.

Here’s what PJ Pereira of Silverside AI said: Lean into uncertainty, build flexibility into the process and adapt in real time.

Meta’s Clara Shih revealed at the HumanX conference that eventually we might be able to talk to the ads we see, using AI.

I’m super excited to announce my involvement in the Seattle AI Film Festival as an advisor, judge and speaker!

ChatGPT mobile app usage is on a steady climb. I believe consumers will use it on mobile far more than desktop over time.

Smart uses of AI by Dotdash Meredith, Havas and Perplexity are helping marketers, brands and agencies make smarter connections.

AI isn’t just optimizing marketing—it’s reshaping how multiple tasks gets done.

My quick take on Perplexity’s upcoming Comet browser and what it might mean for agentic advertising.

Piotr Bombol and I broke down all the AI ads from this year’s Super Bowl - and why they didn’t perform as well as they could have.

Here’s how Sonata Insights provides expert research and advisory services to clients, focusing on AI consumer behavior and the transformative impact of AI on marketing.

Here’s what OpenAI could have done differently in its Super Bowl ad to convince more consumers to try ChatGPT.

Soon, consumers will not even need to go to an AI platform to do what they do today. Instead, they will have an AI agent perform a task on their behalf, and the results will be delivered to them.

Mark Zuckerberg made it very clear in META’S Q4 2024 earnings conference call.

Meta reports quarterly earnings on January 29, 2025. Here's what I'm expecting.

About 40% of media buyers are using AI for planning or activation. But only half of them have protocols to mandate human review of the output or to guard brand safety.

In just 5 minutes, Nordstrom and Sephora lost a sale and a new beauty brand went from zero awareness to landing a new customer. Here’s how.

Pay attention to what Perplexity’ CEO says about agentic advertising.

Thank you for supporting Sonata Insights in 2024.

The more consumers use AI, the more they trust it. And marketers can play an important role in building that trust.