No, consumers don’t make up 75% of OpenAI’s revenue

Written By Debra Aho Williamson

75% of OpenAI's revenue comes from consumer subscriptions? Depends on how you define consumer.

Raise your hand if you're a ChatGPT subscriber and the primary reason you use it is because it's for your job.

I think OpenAI CFO Sarah Friar made a very deliberate word choice when she said what she said. People may be buying individual subscriptions (as "consumers"), but that's not the same as saying consumers are actively opening their wallets for ChatGPT.

Debra Aho Williamson

Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot shifts in consumer behavior that create tectonic changes in marketing strategies. As founder and chief analyst at Sonata Insights, Debra provides research and advisory services to businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

https://www.sonatainsights.com/
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