Decoding the AI disruption

So, why is a longtime social media analyst (me) now paying a ton of attention to consumers and AI? Because AI is starting to change the way people interact with content and search for information. Just like social media did - or maybe even more so.

I loved chatting with Bobbie Bailey of M Agency about my personal journey from journalist to analyst, why I'm so focused on analyzing consumer AI behaviors, and how Sonata Insights helps businesses capitalize on the shifts.

Here are the key action steps I recommend:

1️⃣ Embrace a curiosity-driven mindset when exploring emerging technologies: This approach will help you stay ahead of trends and adapt quickly.

2️⃣ Analyze consumer behavior data to understand and anticipate changes in the digital landscape: Knowing your audience’s evolving habits is crucial for adapting marketing strategies.

3️⃣ Use AI to personalize customer interactions: This leads to an enhanced customer experience and more effective engagement.

4️⃣ Be transparent about your use of AI and its benefits: This approach builds trust with your consumers and fosters more meaningful connections.

5️⃣ Keep an eye on the development of AI in aspects like search, e-commerce, and avatar-based interactions: This is crucial in identifying new marketing opportunities.

Listen to the full podcast here.