A peek at how Newton Research, Publicis and Rembrand are reshaping AI marketing
At LiveRamp's RampUp conference in San Francisco last week, one theme was loud and clear: AI isn’t just optimizing marketing—it’s reshaping how multiple tasks gets done.
One of my favorite moments was a panel moderated by Scope3’s Brian O'Kelley, where leaders from Newton Research, Publicis and Rembrand showed how AI agents are moving beyond automation and into strategic decision-making. A few standout moments:
🔹 John Hoctor demonstrated how Newton Research’s AI agents don’t just analyze campaigns; they collaborate, reallocate budgets, adjust bidding and even generate full reports.
🔹 Brendan Moorcroft showed how Publicis’s Core AI will collapse the media planning process from months to real-time, turning AI into an orchestrator, not just an optimizer.
🔹 Omar Tawakol revealed how Rembrand’s AI is rethinking brand integration, placing ads inside content in ways that feel seamless instead of interruptive.
The shift is bigger than efficiency gains—it’s a business transformation where AI doesn’t just assist marketers, it does some of the fundamental work of marketing.
If AI agents can now plan media, optimize campaigns and put products in places we never could before, what does that mean for the future role of marketers? How do we stay ahead?
