Four quick takes on Perplexity’s Comet browser

Written By Debra Aho Williamson

I definitely didn't have "browser launch" on my Perplexity bingo card.

Here's what I think Comet will be:

  1. A browser aimed at agents, not humans.

  2. A marketplace for agents to find and compile content and commerce that fulfills human-led requests.

And as for marketing opps, here are two that I think will eventually surface:

  1. Agentic advertising - ads aimed at agents that are doing searches and other activities on behalf of humans

  2. Content and commerce API feeds that support and guide agent-led information retrieval and purchase decisions.

I’ll report back when Perplexity shares more info.

Debra Aho Williamson

Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot shifts in consumer behavior that create tectonic changes in marketing strategies. As founder and chief analyst at Sonata Insights, Debra provides research and advisory services to businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

https://www.sonatainsights.com/
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