Perplexity’s CEO talks up AI agent advertising

Written By Debra Aho Williamson

When I heard what Perplexity CEO Arand Srinivas said about AI agents and advertising recently, I realized that we all need to pay more attention to what Perplexity and other AI companies are doing. What we're seeing now is only the tip of the iceberg.

"That whole advertising economy ... all of that happens without the human user ever having to see an ad,’ he said. He was talking generally about how agent-based advertising could work, but I know from experience that if someone is starting a conversation about something, then it’s quite likely their company is working on it.

My advice: work quickly.

Watch the interview with Perplexity’s CEO (jump to the 22-minute mark for the ad-related commentary).

Debra Aho Williamson

Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot shifts in consumer behavior that create tectonic changes in marketing strategies. As founder and chief analyst at Sonata Insights, Debra provides research and advisory services to businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

https://www.sonatainsights.com/
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