What a Year!
2024 was a big year. I went from a stable 19-year career as an analyst at eMarketer into the unknown as an independent researcher and advisor.
It's been a year of wins - terrific new clients like Datos, WARC, Ascendant Network, M7 Innovations and IAB, groundbreaking research about marketing+AI, speaking gigs, the Sonata Insights name on BBC!
And also plenty of oh-s*** moments, like when that big project I was hoping for didn't materialize, or when I realized that I'd been blogging for months and none of the posts were indexing on Google. Or that time when I designed my own T-shirts and realized my logo was misplaced.
Still, being in business for myself feels good ... and rewarding ... and there are exciting things brewing for 2025.
I made a little video recapping what Sonata Insights has accomplished this year.
If you'd like to partner with me as I dig deeper into AI and marketing in 2025, please reach out!
