RMNs and creators are a power duo: New white paper!
Retail media networks are missing out on the creator opportunity.
Retail media can help marketers solve a thorny influencer marketing problem: understanding the impact on sales. And creators have the ability to liven up stale product pages, leading to more engagement and a better shopping experience.
And yet .... retailers and brands haven't fully come together on this opportunity yet. Budget challenges, siloes and other issues keep standing in the way.
I loved researching and writing about the creator opportunity in RMNs for Ascendant Network and its partner Inmar. And my discussion at the Retail Media Network Americas event (hosted by Ascendant Network) was enlightening. I know a lot about creators, and not as much about retail media.
In RMNs and Creators: The Power Duo, you’ll learn:
How creators enable increased interactivity, engagement and personalization in RMN shopping experiences and provide access to new audiences
How to use creators to drive conversions and close the loop on sales with first-party data and attribution
How integrating creators into major shopping moments — and aligning enterprise marketing with RMN goals — can maximize the effectiveness of retail media partnerships
Download RMNs and Creators: The Power Duo here.
Debra Aho Williamson, Michelle Weiskittel, Matthew Fantazier and Leah Logan on-stage at Ascendant Network’s RMN Americas conference, Palo Alto CA
@Courtney Lindberg Photography
