AI for creative generation and campaign optimization: New white paper!
Lucky me to be on stage at Ascendant Network’s 10th anniversary event!
I led a terrific discussion on the promise and challenges of using AI for creative generation and optimization with Tara Sharp, Lisa Bradner and Brian Monahan. We discussed some of the top findings from the white paper I wrote with Ascendant and Yieldmo: AI for Creative Generation and Campaign Optimization.
While nearly all marketers are using AI in some way during the creative process, no one is ready to let machines take over. Having humans not only involved but responsible for checking the AI’s work is essential, the panel agreed.
In the paper you’ll also learn how marketing leaders are:
Using AI for creative development and campaign optimization today–and how they hope to in the future
Measuring the impact of AI on their creative process
Using education and their partner network to manage the challenges of incorporating AI into the creative process
Balancing the desire for creative innovation with the need for brand safety
Download the full white paper here.
Debra Aho Williamson on-stage at Ascendant 10, Palo Alto CA
