Will Apple bring AI to the masses?

Written By Debra Aho Williamson

I predict there will be more than a few hitches, stops and starts, but Apple Intelligence will likely cause a big uptick in the number of people using AI. And they may not even know they're using it.

Major tech platforms have a unique ability to integrate new tech and user interfaces as they see fit and then force changes in consumer behavior. Remember when Facebook changed its UI and introduced the News Feed? No one liked it, everyone complained -- and then the news feed ended up becoming the de facto way we see content in social media. This excerpt from my recent video interview with MediaPost explains why tech platforms can do this.

Debra Aho Williamson

Debra Aho Williamson is a dynamic analyst and market influencer known for her ability to spot shifts in consumer behavior that create tectonic changes in marketing strategies. As founder and chief analyst at Sonata Insights, Debra provides research and advisory services to businesses that want to break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior.

https://www.sonatainsights.com/
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